MediaAlpha, a White Mountains Company, Acquires Health & Life Business
The acquisition will expand MediaAlpha's footprint in the health insurance and life insurance verticals and increase the company's scale and profitability. This is the second add-on acquisition that MediaAlpha has closed since White Mountains acquired a majority interest in the company in 2014.
"We are pleased to support MediaAlpha in its acquisition," commented
The acquisition was financed with debt from MediaAlpha's existing lender,
About MediaAlpha
MediaAlpha is an advertising technology company. It operates transparent and efficient exchange platforms that facilitate real-time transactions between advertisers and publishers of performance media (i.e., clicks, calls and leads). MediaAlpha has developed distinctive platform solutions for a range of insurance verticals, including auto, motorcycle, home, renter, health and life, and non-insurance verticals, including travel, education, personal finance and home services. MediaAlpha powers over 25 million transactions annually, representing more than
About White Mountains
White Mountains is a
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CONTACT:
Todd Pozefsky
(203) 458-5807
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